test group

test group
test group UK US noun [C] MARKETING
a group of people who try a product or service to see how well it works, and whether they like it or would buy or use it: »

We always play the scripts for our ads to test groups of viewers before we finalize them.

Compare CONTROL GROUP(Cf. ↑control group)
a group of products that are tested and compared to each other: »

Every inkjet printer in our test group printed sharp text.

Financial and business terms. 2012.

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